Client: Euroville BMW • Agency: Bolt Brasil • Role: User Experience & User Interface Designer

Euroville BMW is one of the biggest BMW / Motorrad/ MINI dealers in Latin America, with 3 stores and one showroom.

For a bid process for 2 new BMW dealer stores, Bolt Brasil had to create Euroville BMW’s proposals showing technical/financial expertise, suggestions for communication campaigns and the applicant’s deep involvement and understanding of BMW brand.

Bolt created a highly innovative approach to the usual notion of a proposal book. The ‘concept book’ brings together graphics and product design, interface development, content and creative usage of technology; by turning its pages, the user controls an application that runs in a tablet encased inside the book and gets access to the proposal’s technical and creative content.

The Book

I was part of the usability team who developed this book. We planned every aspect of handling it by applying the best ergonomic practices.

The Tablet Interface

I was responsible for the entire interface running in the tablet. For the bid, I had to follow all BMW's brand and visual guideline which was applied from beginning to end.

Matching colors hue, temperature and composition alignment was one of the biggest challenges in making print and digital be in harmony which came out more accurate than we expected.

Recognition

• Bronze in Digital at Prêmio Minas de Comunicação 2014
• Finalist in Direct Marketing at Wave Festival 2014
• Silver at Prêmio Pororoca Abradi 2014

Platforms

Custom Hardware including arduino, magnets, NFC and Flash (Animate CC)

By the way, the client won the bid :)